The Amazon Margin Reset.
For private-label brands whose Amazon account sells well and keeps too little. We take ownership of the whole account and point it at profit, starting with a number in writing in your first week.
Built for brands that already work, and should keep more.
- A private-label brand on Amazon with proven products and consistent demand. Not a first product still being validated.
- $75K+ a month in Amazon revenue. Enough volume that fixing ad waste, stock and catalogue issues shows up as real money.
- One primary marketplace. Additional Amazon marketplaces are an add-on, scoped separately.
- A visible gap. The account underperforms what its products and sales should support.
- A founder who wants a partner to own the result, not another specialist to coordinate.
Sales look fine. I couldn't tell you which SKUs actually make money.
I'm the one connecting the PPC person, the listing person and the stock sheet.
We only fix the account once something breaks.
Revenue is up. What you keep isn't keeping up.
Ad waste
Spend on search terms and campaigns that produce sales but not profit. Strong campaigns underfunded.
Inventory drag
Stockouts, then excess. Reorders on instinct. Cash sitting in slow movers instead of the SKUs that earn.
Catalogue instability
Suppressed and stranded listings, broken variations, cases that need chasing. Small errors, real lost sales.
You, as coordinator
Everyone touches the account. Nobody owns the result. The founder is the one holding it together.
Eight places margin leaks. Usually all at once.
Profitability
Revenue looks healthy, true profit per SKU is unclear. Reports show ACOS and ROAS, not whether the business is getting more profitable.
PPC
Rising CPCs, search-term waste piling up, too much revenue dependent on paid. Sales grow, profit doesn't.
Listings
Images that don't earn the click, value that doesn't come through, not built for mobile. Weak conversion makes every click cost more.
Inventory
Reorders start late. Lead times and seasonality applied inconsistently. Cash trapped in slow movers.
Catalogue & Account Health
Suppressions, stranded ASINs, broken attributes, compliance requests out of nowhere. Handled once urgent.
Growth
Too many possible moves, no ranking. Tactics instead of a plan. Growth that lifts revenue and lowers margin.
Reporting
Too many numbers, different people reporting different ones. Explains what happened, not why, and not what to do.
Ownership
The founder still reviews campaigns, stock, cases and contractors. Nobody is accountable for the whole.
No single function is broken. The account is run as disconnected functions, and the founder is the integration layer.
Most brands outsource tasks, not ownership.
Several people touch the account, each doing a piece. Nobody owns the commercial result, so you connect it all, every week.
One named SellerSync owner runs every function and coordinates our side. You never brief a specialist. You approve decisions.
Profit, not revenue. One owner, not a roster.
“I have an Amazon operation, not an Amazon problem.”What we're working toward: Amazon as a well-run, profitable part of the business, and you knowing which SKUs make money before you place the PO.
Six systems. One engagement.
The True Profit Ledger
Real contribution profit per SKU after fees, storage, returns, freight and ads. Every other system reads from it.
The Ad Waste Kill Switch
Finds spend that produces no profitable sales and stops it. Moves budget to campaigns that return.
The Same-Traffic Revenue Lift
More sales from the traffic already reaching your listings: copy, SEO, indexing and conversion diagnosis, before buying more clicks.
The Replenishment Model
Lead time, velocity, seasonality and cash in one model. One PO recommendation per SKU, with quantity and date.
The Account Emergency Standard
Suppressions, stranded ASINs, variations, Seller Support cases and Account Health, handled by a named person. Not escalated to you.
The Founder-Out Operating Rhythm
One accountable owner, one monthly decision set, one place the answers live. Growth priorities ranked, not piled up.
Every decision reads from the same ledger.
- Ad budgets are set against SKU profit, not ACOS.
- Purchase orders are sized against cash, not instinct.
- Listing work is judged by the profit it adds, not click-through.
- Catalogue fixes are ranked by the revenue they protect.
- So the monthly decision set is short, ranked and yours to approve.
A number in week one. A reset by day ninety.
The Profit Leak Number
- Ad spend from the last 60–90 days that produced no profitable sales, in writing
- That waste stopped
- Stranded and suppressed ASIN sweep, cleared
The True Profit Ledger
- Contribution profit per SKU, after every cost
- Your written baseline
- First replenishment recommendations
Optimise & control
- Campaign restructure, staged after the baseline exists
- Listing and conversion work
- Catalogue and Account Health cleared
Validate & scale
- Measure against the baseline
- Scale what worked, cut what didn't
- Next quarter's priorities, ranked
Your first number, in writing.
Before month two begins, you'll see the Profit Leak Number: the ad spend in your account that produced sales but no profit, and confirmation that it has been stopped.
- Why week one: you shouldn't have to wait a quarter to know whether this is working.
- Why ad waste first: it's the leak that can be measured and closed fastest.
- What it becomes: the first line of the baseline everything else is measured against.
Every report ends in a decision.
Live access. Your account, your data, every change visible as it happens.
A short report against the baseline we wrote down in the first 30 days.
One session, one decision set. Ranked, with what we're not doing and why.
Reorder the hero SKU
Quantity and arrival date pre-filled from the Replenishment Model.
Move budget to the two highest-profit SKUs
From campaigns the ledger shows are selling at a loss.
Test a new main image on the top listing
Conversion is the constraint, not traffic.
Not this month: a new variation launch
Cash is better spent keeping the top SKU in stock.
You don't have to trust us. You can watch.
Live access
It's your account. You can see every campaign, listing and case change as it happens, not a tidy summary of it afterwards.
A written baseline
In the first 30 days we write down where the account stands, SKU by SKU. Every weekly report is measured against that page.
One decision set a month
Short, ranked, and yours to approve. If the reasoning behind a recommendation isn't clear, it doesn't go on the list.
Judge us on profit against that baseline, not on activity, reports or how busy we look.
What we commit to, in writing.
Your number inside a week
If we haven't handed you your Profit Leak Number within your first 7 days, you don't pay for month one.
The Account Emergency Standard
A suppression, a stranded top ASIN or an Account Health alert gets a named person working it the same business day, every time. Everything else: one business day.
Paid on the profit we add
Part of our fee is a share of incremental contribution profit above your baseline. No incremental profit, no share.
What you keep is yours
The Profit Leak Audit and the True Profit Ledger are all sales final, because you keep the model, the numbers and the method. Once you've seen where the money goes, you can't un-see it.
What we won't do is promise an Amazon revenue percentage. Competition, seasonality, pricing, stock and algorithm changes sit outside anyone's control. So we commit to what sits inside ours, and you can watch all of it.
You keep the cash decisions. We carry the work.
- Cash and purchase orders. You approve every PO.
- Suppliers, purchasing and freight.
- Pricing moves below the baseline.
- Brand direction and the product roadmap.
- The final yes on major changes.
- PPC: structure, search terms, bids, placements, budgets.
- Listings: copy, SEO, indexing, conversion diagnosis.
- Catalogue and Seller Support cases, start to finish.
- Account Health monitoring and risk flags.
- Inventory monitoring and PO recommendations.
- Profit analysis and the weekly report.
- Growth priorities, ranked every month.
- Coordinating everyone on our side.
Five assets, built once. Yours either way.
The Contribution Profit Model
Your SKU economics, modelled once and kept current.
The Replenishment Calculator
Lead time, velocity, seasonality and cash, in one place.
The Account Health Playbook
The documentation and follow-up sequence for each case type.
The Listing Conversion Checklist
Built for your category, not a generic template.
The 90-Day Priority Map
What we'll do, ranked, and what we won't, with the reasons.
The doubts we hear most, answered straight.
Will this actually pay for itself?
You'll have a first answer in week one: the Profit Leak Number, with that waste already stopped. If it isn't in your hands within 7 days, you don't pay for month one.
We've tried an agency. ACOS never moved.
Then don't judge us on ACOS. Judge us on contribution profit against a written baseline, with live access throughout. Part of what we're paid depends on profit added above that line.
Will I end up managing you too?
One named owner runs the account and coordinates our side. Your part is one monthly session and PO approvals. You never brief a specialist.
A top ASIN gets suppressed today. How fast does someone act?
A named person works it the same business day, every time. That's the Account Emergency Standard. Amazon's final decisions are outside anyone's control. Our response isn't.
Can anyone really forecast Amazon demand?
Not perfectly. That's why you get the model and a decision, not a promise: one PO recommendation per SKU, with quantity and date. Approve it or don't.
What if growth work cuts our margin?
Part of our pay is tied to profit, not revenue. Growth that costs you margin costs us too, so it doesn't make the priority list.
Three parts. Sized to your account.
The Reset Fee
Paid upfront for the diagnostic and cleanup: the Profit Leak Audit, the True Profit Ledger build, the campaign restructure, catalogue and Account Health cleanup, and onboarding.
A monthly base
Ongoing ownership of the whole account: one named owner, the team behind them, the weekly report and the monthly decision set.
A share of incremental profit
A share of incremental contribution profit above the baseline set in the first 30 days. No incremental profit, no share.
Better to say it now than in month two.
Brands still validating a first product
There isn't enough history yet to find the leaks in.
Anyone shopping for the cheapest PPC freelancer
This is ownership of the whole account, not a task list.
Anyone who needs a revenue percentage promised
We won't make one. We'll show you everything instead.
Founders who won't share account access
Visibility runs both ways. We can't own what we can't see.
Anyone who wants to keep coordinating every specialist
The point is to take that job off your plate.
Walmart, TikTok Shop, eBay, Etsy or Temu
We run Amazon, and only Amazon. That focus is the point.
See where your margin is going.
We look at where profit is leaking, whether it's worth fixing, and what the Reset would look like sized to your numbers. If it isn't a fit, we'll tell you.
Book the margin call →Pick a time
Choose a slot that suits you. Bring whoever runs Amazon day to day, if that isn't you.
Walk the account together
Where margin is leaking, and which of the eight areas matter most for you.
Leave with the structure
The three parts, sized to your numbers, and a clear yes or no.